What To Include in Your Capability Statement

If you're a small or mid-sized manufacturing company looking to grow your business—whether by winning government contracts, partnering with larger companies, or expanding your reach—having a strong Capability Statement is essential. Think of it as your business’s resume: it quickly communicates what you do, what makes you unique, and why a potential partner or client should choose you.

Why Is a Capability Statement Important?

A well-crafted Capability Statement helps you stand out in a competitive landscape. It provides clarity about your skills, past performance, and business credentials—all in a concise format. Many government agencies and large corporations request these statements as part of their vendor qualification process. Having yours ready makes the process smoother and increases your chances of winning contracts.

Key Components to Include

Not all Capability Statements are created equal. Focus on clear, relevant information that showcases your business’s strengths. Here are the core elements you should include:

1. Company Overview

• Business Name and Logo: Make sure it’s professional and recognizable.

• Contact Information: Include your address, phone number, email, and website.

• Business Structure and Size: Are you an LLC, corporation, or sole proprietorship? How many employees?

2. Core Capabilities

Clearly describe what your company does. Be specific about your manufacturing specialties:

• Types of products you produce

• Materials used

• Manufacturing processes (e.g., CNC machining, welding, assembly)

• Any certifications or standards you meet (ISO, AS9100, etc.)

Example: "We manufacture high-precision metal components for aerospace and defense applications, using CNC machining and quality processes compliant with ISO 9001."

3. Past Performance & Experience

This section demonstrates your proven track record:

• Key projects or clients (with permission or anonymized if needed)

• Specific results or benefits you provided (cost savings, quality improvements)

• Duration of projects

• References or testimonials (if available)

4. Differentiators

What makes your business stand out? This could include:

• Unique manufacturing techniques

• Specialized equipment

• Fast turnaround times

• Exceptional quality control

• Strong supplier relationships

5. Certifications and Business Information

• Business certifications (e.g., DBE, SDVOSB, WOSB)

• Relevant industry standards

• NAICS and D-U-N-S numbers

6. Differentiation & Value Proposition

Explain briefly why your company is the best choice. Focus on reliability, quality, and customer service — qualities that matter most in manufacturing.

Tips for Writing a Strong Capability Statement

• Keep it concise: One or two pages maximum.

• Use clear language: Avoid jargon or buzzwords.

• Tailor it: Adjust your statement depending on the audience or opportunity.

• Highlight results: Show your successes with real numbers or outcomes.

• Update regularly: Keep your Capability Statement current with new projects, certifications, and capabilities.

Sample Outline:

Here is a simple structure you can follow:

Final Thoughts

A well-prepared Capability Statement is a vital tool for your manufacturing business. It’s your quick pitch to potential clients, partners, or government agencies. Spend time tailoring each statement to reflect your current strengths and successes. Remember, clarity and honesty go a long way—you're showcasing not just what you do, but the value you deliver.

For more guidance or templates, visit Small Business Administration’s guidance or check out industry-specific examples online. Making a great first impression starts with a clear, compelling Capability Statement.