Updating Your Capability Statement Annually: A Simple Guide for Small to Mid-Sized Manufacturers

If your manufacturing company wants to grow and win more contracts, you need a tool called a capability statement. Think of it as your company's resume — a brief document that highlights what you do best, your specialties, and why you're the right choice for a project or contract.

Why Is an Updated Capability Statement Important?

• Stay Relevant: Markets, staff, equipment, and certifications change. An outdated statement may not reflect your current strengths.

• Win More Business: Buyers and government agencies refer to your capabilities to make decisions. An accurate statement helps you stand out.

• Show Growth: Demonstrate your company's progress with new clients, certifications, or technology upgrades.

How Often Should You Update It?

For small to mid-sized companies, aim to review and update your capability statement at least once a year. Every time you gain a new certification, add a new product line, or win a significant contract, it’s time to refresh the document.

Steps to Update Your Capability Statement

1. Review Your Current Document

Start by reading your existing capability statement. Is all the information still accurate? Are there new certifications, equipment, or major clients you should include?

2. Update Basic Company Information

• Company Name and Contact Details: Ensure your address, phone number, email, and website are current.

• Core Competencies: Clearly state what manufacturing services you provide now.

• Differentiators: What sets you apart from competitors? It could be your quick turnaround, quality control, or niche expertise.

3. Add Recent Certifications and Achievements

Include any new quality standards like ISO certifications or industry-specific credentials. If you’ve won awards or completed a key project, mention it here.

4. Highlight New Capabilities or Equipment

If you've acquired new machinery, expanded your product range, or improved processes, include these updates. Mention how they benefit your clients.

5. Refresh Your Client List

Update your key clients and case studies if appropriate. This helps build credibility and shows proven experience.

6. Review and Simplify Language

Make sure your language remains clear and straightforward. Use bullet points for quick reading. Avoid jargon unless it's industry standard.

7. Proofread and Get Feedback

Ask someone on your team or a trusted business partner to review the updated statement for clarity and accuracy.

Best Practices for a Strong Capability Statement

• Keep It Concise: 1-2 pages maximum. Focus on what matters most.

• Use Clear Headings: Make scanning easy.

• Include Contact Info: Make it easy for prospects to reach you.

• Make It Professional: Use a simple, clean design. No clutter.

Where to Use Your Capability Statement

• Bid submissions for government and private contracts.

• Introductions to potential clients or partners.

• Company website or marketing materials.

Conclusion

Updating your capability statement annually might seem like a small task, but it’s a powerful way to position your manufacturing company for growth. Easier to read, accurate, and current documents help you seize new opportunities and show your clients you’re committed to quality and progress.

Remember: a well-maintained capability statement is an investment in your business’s future — don’t skip this important step each year.